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Marketing & SalesPresentationTeam Event

Social Media Strategies

Team presentation of a social media campaign. Year-specific scenario.

Official guidelines

About this event

Social Media Strategies teams develop and present a comprehensive social media campaign for a brand or scenario released annually. Judges look for platform-specific strategy, realistic content calendar, smart KPI selection, audience targeting, and budget allocation. Teams that show mockups of actual posts and a clear measurement framework score highest.

What's on the test

Platform algorithms (Instagram, TikTok, LinkedIn, X)Content calendar developmentKPIs (reach, engagement rate, conversion, ROI)Influencer marketing strategyPaid vs. organic strategyA/B testing for contentBrand voice and content guidelinesAnalytics tools (Meta Insights, Google Analytics)Community management

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